Trigger-based prospecting · free to try

Stop guessing
who needs you.
We'll tell you
who's ready.

First Insider watches the places where founders show up first — startup media, dev communities, vertical news — and surfaces B2B companies the moment they raise, hire, or launch. Founder contacts included.

Try it free See the problem we're solving →
Free to try · 30s to sign up
16+ sources, daily
845+ companies indexed
Day 0 signals
+ founder contacts
Queue · 45 leads
7 Hot
Recompose AI · dev-tools
Berlin · 14 people
9.2
⚡Just raised €2.4M seed and hiring founding AE.
Lexori · legal-tech
Amsterdam · 22 people
8.5
⚡€4.8M Series A announced 5 days ago.
FlowElement AI · AI infra
London · 8 people · hiring AE
7.8
The problem

Most founders don't lose to bad products.
They lose to bad timing.

Talking to the right buyer six months too early — they're polite, they're curious, they ghost. Six months too late — someone else already sold them. There's a small window when a B2B company is actively shopping. We catch it.

TELL 01

They just raised.

A funding round means budget is unlocked and growth pressure is real. The buying team becomes findable for the first time.

TELL 02

They just hired the role.

The first VP People, founding AE, or Head of Growth is hired specifically to solve a problem. Yours might be it.

TELL 03

They just shipped at scale.

The thing they launched is now breaking at the new volume. They're shopping for tooling — and they don't have it yet.

3-min watch

See how 3 minutes change your prospecting.

Our co-founder Vlad walks through the core flow — what an ICP really is, why getting it right is the single highest-leverage thing you'll do as a B2B founder, and how to set yours up.

Like what you see? Try it free
Inside

Built for the way founders actually sell.

01 · ONBOARDING

AI ICP in 30 seconds.

Describe your business in two sentences. AI proposes the full ICP — stage, geography, verticals, triggers — and you edit every step before saving.

ICP WIZARD · STEP 0 OF 8

Tell us who you sell to.

Not sure about your ICP yet?
Describe your business — we'll suggest the ICP. Edit every step before saving.
We're a B2B growth partner helping post-PMF startups with brand positioning, market activation, and revenue systems. Best clients are technical founders who raised seed but don't have a GTM team yet.
~3 seconds
✓
ICP configured.
Your queue is now scoring leads against this profile.
02 · WORKFLOW

Why-now in line one.

Every card opens with the trigger that matters today — funding, hiring, launch. No scrolling to find what changed. Hot leads bubble to the top automatically.

Queue · 47 leads · updated 14m ago
9 Hot
Sentryflow · ML observability
Stockholm · 9 people
9.1
⚡ €1.5M pre-seed, hiring 2 GTM roles.
Coral · code review AI
Berlin · 11 people
8.7
URSTYLE · fashion social
Poznan · 11–50 people
7.4
SF
Sentryflow
Stockholm · 9 people · ML observability
9.1
Why now
Just raised €1.5M pre-seed and is actively hiring 2 GTM roles.
Published 3 hours ago
Source · Sifted
"Stockholm-based observability startup Sentryflow secures €1.5M to expand its B2B product team across Europe…"
03 · CONTACT

Founder contacts included.

Name, role, LinkedIn, email when available. Plus smart LinkedIn search fallbacks if the cache doesn't return a match. No more pasting names into five different tools.

RC
Recompose AI
Berlin · 14 people · dev-tools
9.2
⚡ Why now
Just raised €2.4M seed and hiring founding AE.
Contacts · via Apollo
AK
Anna Kowalski
CEO · Berlin
Copy email
MR
Mateusz Rybak
CTO · Berlin
LinkedIn ↗

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30 seconds to sign up. Free to use as you set up your ICP and explore your first queue of triggered leads.

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